Just what ARE they selling? Article 1

I looked around various websites to see what was available to the casual visitor. It seemed sensible to consider well-known websites such as Yahoo! , MSN and some major retailers.

Yahoo!
The index page seems to have a fairly standard composition based around a few broad-interest services such as News Feeds and Weather Forecasts; a Search Box; and Advertisements, together with a list of services. Click on hyperlinks and graphics to access other pages or forms.

The free Mail and list of Services provide opportunities for the site owner to build up targeted databases, which could be used as selling points to Advertising Clients.

The wide choice of services may have been intended to appeal to as wide an audience as possible to attract high visitor numbers whilst encouraging them to return regularly to the website. Both Mail and Services enable the display of a high number of solo graphic advertisements and a variety of advertisement styles.